Vehicle pricing transparency
The real vehicle price, shown upfront.
True Honest Price helps buyers see full out-the-door pricing before visiting the dealership, and helps honest dealers stand out by showing clear pricing with no hidden mandatory surprises.
How it works
1. Dealers sign up
Dealerships sign up, choose a plan, and start showing buyers the full out-the-door price upfront.
2. Listings are submitted
Vehicles are submitted with the full price breakdown and publish instantly once they pass automated checks.
3. Buyers see the real number
Buyers can view the verified out-the-door price, dealership, stock number, and special offer.
4. Issues can be reported
If a price changes, buyers can submit proof for review.
Honest pricing. Everywhere it matters.
True Honest Price exists to make the full cost of buying a vehicle visible before you ever step onto a lot. We partner with dealerships that are confident in their pricing — and give buyers the clarity to shop, compare, and decide without surprises.
How it's calculated
What's in the verified out-the-door price?
Vehicle Selling Price
The negotiated price of the vehicle itself.
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Dealer Doc Fee
The dealer's documentation/processing fee, disclosed upfront.
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Estimated Taxes
State and local sales tax based on the vehicle price.
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Title & Registration
Government fees to transfer and register the vehicle.
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Required Add-ons
Any mandatory packages or accessories the dealer includes.
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Optional items like extended warranties, GAP insurance, and accessories are never included — those are always your choice.
A better standard than the industry offers today.
Even TrueCar excludes taxes, title, and doc fees from its headline price. We don't.
Most listings say “call for price.” Ours show the real number before you call.
No integration required for dealers. Upload inventory in minutes, not months.
Built for dealerships that compete on trust.
Participating dealers aren't just listing vehicles — they're making a public commitment that the price shown is the price you'll pay. That builds a different kind of customer relationship: buyers who arrive informed, confident, and ready to move forward. No price games. No last-minute surprises. Just a better start to the conversation.
Built for both sides
A better way to shop and sell vehicles.
Buyers want clarity. Honest dealers want trust. True Honest Price connects both through verified, upfront pricing.
For Buyers
See transparent vehicle pricing, compare listings, contact dealers, and report pricing problems when a verified price is not honored.
Learn About Buyer ToolsFor Dealers
Choose a dealer plan, submit inventory with full out-the-door pricing, promote special offers, and stand out as an honest upfront-pricing dealership.
Learn About Dealer Tools