Questions and answers

Clear answers for buyers and dealers.

Learn how True Honest Price works for buyers, dealers, listings, and full out-the-door pricing.

What does full out-the-door pricing mean?

It means the listing shows the expected total before optional products, financing choices, or trade-in changes.

Is True Honest Price a dealership?

No. True Honest Price is a transparency platform. The dealership owns the vehicle and completes the sale.

What happens if a dealer does not honor the price?

The buyer can report it. After review and proof, the dealer can be removed.

Do buyers pay?

No. Buyers always use True Honest Price for free. Dealers pay a monthly subscription for verified exposure and listing tools.

How is a price verified before it goes live?

Each submitted listing is reviewed against True Honest Price's pricing rules before it goes live, and the dealer agrees to honor the verified price shown to buyers.

What happens if a vehicle sells before I visit?

Inventory updates regularly, but popular vehicles can sell quickly. If a listing is no longer available, contact the dealer directly or check back for similar vehicles.

Is there a mobile app?

Not yet. True Honest Price currently works through any mobile or desktop browser.

How does True Honest Price make money?

Buyers always use True Honest Price for free. Dealers pay a monthly subscription for verified exposure and listing tools.